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2023 Toyota Auto Salon

Business & Marketing

Brand building

Ticketing & Reservations

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Asia

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Toyota created NFTs to give to attendees of its annual event as a way to showcase its cars and get people more engaged.

Press Release | Blog

adidas for Prada re-source

adidas Originals and Prada partnered to create an NFT metaverse project. They sourced 3,000 artworks by community members that Zach Lieberman - a digital artist - turned into a single patchwork NFT, which was auctioned off on SuperRare - an NFT marketplace. The proceeds were donated to charity.

Atrium

Atrium is a decentralized studio that connects IP owners with top digital artists. IP owners use Atrium to commission high-quality content like short video clips or feature length movies.

Australian Open (AO) ArtBall 2023

AO ArtBall 2023 is a collection of 9,230 NFTs with each ArtBall linked to a plot on the court. If the winning shot from any of the ~400 AO matches lands on that plot, the ArtBall is updated with that information, and the owner of that NFT plot receives special perks or rewards, like tickets to exclusive events.

Arianee

Arianne works with luxury brands to digitally authenticate their products and help them build their online community. They have secured partnerships with a number of large brands like Lacoste, Breitling, Moncler, Yves Saint Laurent, L’Oreal, among others.

Aura

Moët Hennessy Louis Vuitton (LVMH), Prada Group, Cartier, Mercedes-Benz, and OTB Group partnered to launch The Aura Blockchain Consortium, to develop a unified blockchain solution for luxury brands for creating a “circular business model” while increasing transparency and trust for the customers.

Bentley Design

The Bentley Motors’s Bentley Design team will launch a 208 piece NFT collection.

Blockchain-eCommerce Centre of Excellence

Flipkart - one of India’s leading digital commerce entities - is launching a Blockchain-eCommerce Centre of Excellence that will focus on research and development for e-commerce in Web3 and the metaverse, exploring the next iteration of shopping and being online.

Collectible Avatars

Reddit launched an avatar, NFT-based collection called “Collectible Avatars” that are designed by independent artists.

dYdX

dYdX is decentralized exchange platform where users can margin trade cryptocurrencies and perpetual contracts. At the time of writing this, in the past 24 hours, dYdX had $1.7+ billion trading volume, 620,000+ trades, and $256+ million open interest.

Elemint

Platinium Group (the largest ticket operator for Formula One Grand Prix events) partnered with Elemint (an NFT marketplace) and Bary (a web3 firm) to issue NFT tickets to VIP attendees of the Monaco Formula One Grand Prix.

ENDSTATE

ENDSTATE combines footwear and technology, creating phygital - intersection of physical and digital - products. As one of its projects, ENDSTATE launched a Ukraine-themed collection and donated 100% of proceeds to Direct Relief, an NGO and non-profit.

Flipverse

Flipkart, an Indian e-commerce giant, launched Flipverse, a metaverse where digital avatars can go on quests to unlock new e-commerce experiences to enable a highly engaged, bi-directional relationship between consumers and their favorite brands.

Gucci Vault

Gucci released a number of NFT collections: Gucci Aria, SuperGucci, and Gucci Grail. It has also bought land in the Metaverse - Sandbox - and integrated cryptocurrency payments in several of its stores. Gucci Vault was created in partnership with SuperRare.

LitDAO

TIME issued its first-ever fully decentralized magazine on the blockchain, with Vitalik Buterin on the cover. This was created in partnership with LITDAO - a web3 community - Circle, and Transient Labs.

Mastercard Artist Accelerator

The Mastercard Artist Accelerator program will empower five emerging artists to forge their own musical paths in the digital economy, providing exclusive access to events, music releases, and a curriculum on Web3 experiences to build and own their brand.

Meta Kongs

Hyundai partnered with NFT brand, Meta Kongs, to launch an NFT project as part of Hyundai’s ‘Metamobility’ vision.

NFTiff

NFTiff is a collection of 250 custom NFTs designed by Tiffany & Co for holders of CryptoPunks. This project was supported by Chain.

Nike .Swoosh

Nike launched its .Swoosh platform to expand its platform, community, and user base to the virtual world as part of its business strategy. Nike and it’s .Swoosh platform has recently partnered with EA Sports to bring additional virtual experiences to users.

Open Music Initiative

Open Music Initiative is a non-profit initiative creating an open-source protocol for the uniform identification of music rights holders and creators.

Shibuya

Shibuya provides filmmakers with a way to crowdfund, build community, and incorporate interactive storytelling elements into films and shows. It is a platform for creators to fundraise and engage with their audience.

SPORTFIVE

SPORTFIVE, a full-service sports and entertainment agency, partnered with Polygon to enable end-to-end growth strategies for sports rights-holders and brands across a range of Web3 initiatives.

Sorare

Liverpool Football Club partnered with Sorare - a fantasy sport blockchain game - to create content and experiences for Liverpool fans. Sorare also continues to gain other major partnerships like with the Premier League.

Syky

Syky seeks to combine fashion with technology. As part of its first initiative, Syky released an NFT collection - called The Keystone - of which 50 will be reserved for aspiring designers, so they can network and collaborate with other creators and be able to attend digital and in-person fashion events.

Vayner3

Vayner3 is a web3 consultancy. Bud Light partnered with Vayner3 to release an NFT collection for the NFL season: Bud Light x NFL Ultimate Fandom - Survivor Pick ‘Em 2022. NFT holders will be able to access a tournament online to win a variety of prizes.