Usecase Database

7-Eleven Slurpee Day NFTs

Business & Marketing

Brand building

Polygon

North America

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About

7-Eleven launched free Slurpee NFTs on “Slurpee Day” (July 11 or 7/11) to engage its customers.

Press

2023 Toyota Auto Salon

Toyota created NFTs to give to attendees of its annual event as a way to showcase its cars and get people more engaged.

Arianne works with luxury brands to digitally authenticate their products and help them build their online community. They have secured partnerships with a number of large brands like Lacoste, Breitling, Moncler, Yves Saint Laurent, L’Oreal, among others.

Atrium

Atrium is a decentralized studio that connects IP owners with top digital artists. IP owners use Atrium to commission high-quality content like short video clips or feature length movies.

Aura

Moët Hennessy Louis Vuitton (LVMH), Prada Group, Cartier, Mercedes-Benz, and OTB Group partnered to launch The Aura Blockchain Consortium, to develop a unified blockchain solution for luxury brands for creating a “circular business model” while increasing transparency and trust for the customers.

Australian Open (AO) ArtBall 2023

AO ArtBall 2023 is a collection of 9,230 NFTs with each ArtBall linked to a plot on the court. If the winning shot from any of the ~400 AO matches lands on that plot, the ArtBall is updated with that information, and the owner of that NFT plot receives special perks or rewards, like tickets to exclusive events.

7-Eleven Slurpee Day NFTs

About

More from this use case

2023 Toyota Auto Salon

9dcc

Arianee

Atrium

Aura

Australian Open (AO) ArtBall 2023