adidas for Prada re-source

Business & Marketing

Brand building

Polygon

Global

Metaverse

NFTs

Share

Link Copied !

About

adidas Originals and Prada partnered to create an NFT metaverse project. They sourced 3,000 artworks by community members that Zach Lieberman - a digital artist - turned into a single patchwork NFT, which was auctioned off on SuperRare - an NFT marketplace. The proceeds were donated to charity.