Usecase Database

ANA NFT Marketplace

Business & Marketing
Brand building
Ethereum
Asia

About

All Nippon Airlines (ANA) launched an NFT marketplace to merge travel with virtual experiences. The platform, led by ANA's metaverse-focused subsidiary, ANA NEO, allows purchases via credit card and targets a younger, international audience to rejuvenate the brand. The shift to the virtual domain started as a "regional revitalization" effort through its NFT collection of Boeing 787’s.

Marketplace

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Brand building
Brand building
Business & Marketing
Business & Marketing
Ethereum
Ethereum
Asia
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