Usecase Database

Aura

Business & Marketing

Information technology

Brand building

Traceability

Permissioned

Global

About

Moët Hennessy Louis Vuitton (LVMH), Prada Group, Cartier, Mercedes-Benz, and OTB Group partnered to launch The Aura Blockchain Consortium, to develop a unified blockchain solution for luxury brands for creating a “circular business model” while increasing transparency and trust for the customers.

Website | Press Release

9dcc

9dcc combines fashion and technology.

adidas for Prada re-source

adidas Originals and Prada partnered to create an NFT metaverse project. They sourced 3,000 artworks by community members that Zach Lieberman - a digital artist - turned into a single patchwork NFT, which was auctioned off on SuperRare - an NFT marketplace. The proceeds were donated to charity.

Arianee

Arianne works with luxury brands to digitally authenticate their products and help them build their online community. They have secured partnerships with a number of large brands like Lacoste, Breitling, Moncler, Yves Saint Laurent, L’Oreal, among others.

Atrium

Atrium is a decentralized studio that connects IP owners with top digital artists. IP owners use Atrium to commission high-quality content like short video clips or feature length movies.

Australian Open (AO) ArtBall 2023

AO ArtBall 2023 is a collection of 9,230 NFTs with each ArtBall linked to a plot on the court. If the winning shot from any of the ~400 AO matches lands on that plot, the ArtBall is updated with that information, and the owner of that NFT plot receives special perks or rewards, like tickets to exclusive events.

Bentley Design

The Bentley Motors’s Bentley Design team will launch a 208 piece NFT collection.

Blockchain-eCommerce Centre of Excellence

Flipkart - one of India’s leading digital commerce entities - is launching a Blockchain-eCommerce Centre of Excellence that will focus on research and development for e-commerce in Web3 and the metaverse, exploring the next iteration of shopping and being online.

Circularise

Circularise is a software platform that creates “Digital Product Passports” - similar to “digital twins” - that allow for end-to-end traceability of supply chains. It has formed a number of major partnerships, including with automobile companies (e.g., Porsche and Mitsubishi), plastics companies (e.g., DOMO and Covestro), chemicals companies (e.g., Borealis) as well as Marubeni Corporation (a Japanese trading and investment conglomerate), Neste (Finnish oil refiner), and the City of Amsterdam.

Collectible Avatars

Reddit launched an avatar, NFT-based collection called “Collectible Avatars” that are designed by independent artists.

Constellation

Constellation is a privately backed, founder-led blockchain ecosystem focused on big data. The US Air Force (UASF) began contracting Constellation through a DOD partnership (”Phase I + II”) in 2019 to modernize the cybersecurity of its backend systems. More specifically, the USAF wants to effectively and efficiently transfer confidential data across their Defense Transportation System commercial airlift partners without sacrificing cost or speed. The USAF and Constellation are now in Phase III of their research and development.

DraftKings

DraftKings, an American sports betting company, has launched three main initiatives using the blockchain. 1. “DraftKings Marketplace” is a digital collectibles marketplace where users can buy, sell, and access exclusive NFTs from sports, entertainment, and culture using their existing DraftKings account. Many iconic athletes — including Tom Brady, Wayne Gretzky, Naomi Osaka, Simone Biles and Derek Jeter — have already launched their own NFT collections on this Marketplace. 2. “DraftKings Reignmakers” offers gamified athlete cards (as NFTs) licensed by the NFLPA, PGA TOUR, and UFC, which can be used in various fantasy contests based on athletes' real-life performances. As of August 9th, 2023, this NFT collection has reached $4.5M daily trading volume. 3. DraftKings also partnered with Zero Hash, a B2B digital assets infrastructure provider, to stake digital assets and become a Polygon network validator.

Elemint

Platinium Group (the largest ticket operator for Formula One Grand Prix events) partnered with Elemint (an NFT marketplace) and Bary (a web3 firm) to issue NFT tickets to VIP attendees of the Monaco Formula One Grand Prix.

ENDSTATE

ENDSTATE combines footwear and technology, creating phygital - intersection of physical and digital - products. As one of its projects, ENDSTATE launched a Ukraine-themed collection and donated 100% of proceeds to Direct Relief, an NGO and non-profit.

Flipverse

Flipkart, an Indian e-commerce giant, launched Flipverse, a metaverse where digital avatars can go on quests to unlock new e-commerce experiences to enable a highly engaged, bi-directional relationship between consumers and their favorite brands.

GainForest

GainForest fights deforestation by connecting donors with transparent environmental rehabilitation efforts through indigenous communities that receive financial compensation for choosing to preserve their land. For example, individuals can buy reputable offsets that contribute to conservation efforts. GainForest then monitors these preserved areas by using a combination of on-the-ground input, drone photos, and satellite imagery, and uses self-executing smart contracts to distribute rewards to communities over time. GainForest has two on-going pilots: a partnership with Paraguay's Ministry of Environment and Sustainable Development (MADES) to address deforestation and the other with Oceanus Conservation in the Philippines to preserve mangrove ecosystems.

Gucci Vault

Gucci released a number of NFT collections: Gucci Aria, SuperGucci, and Gucci Grail. It has also bought land in the Metaverse - Sandbox - and integrated cryptocurrency payments in several of its stores. Gucci Vault was created in partnership with SuperRare.

LitDAO

TIME issued its first-ever fully decentralized magazine on the blockchain, with Vitalik Buterin on the cover. This was created in partnership with LITDAO - a web3 community - Circle, and Transient Labs.

Mastercard Artist Accelerator

The Mastercard Artist Accelerator program will empower five emerging artists to forge their own musical paths in the digital economy, providing exclusive access to events, music releases, and a curriculum on Web3 experiences to build and own their brand.

Medicalchain

Medicalchain streamlines information flows in the medical field. It announced a partnership with The Groves Medical Group, making it the first medical practice in the UK to use blockchain technology and to accept cryptocurrency as payment for health services.

Meta Kongs

Hyundai partnered with NFT brand, Meta Kongs, to launch an NFT project as part of Hyundai’s ‘Metamobility’ vision.

Moss

Moss tokenizes ARR carbon credits for liquidity, traceability, security and avoiding double spending. In the past, Moss has also launched Amazon Forest NFTs for users to purchase rights related to property and protection of forested land.

NFTiff

NFTiff is a collection of 250 custom NFTs designed by Tiffany & Co for holders of CryptoPunks. This project was supported by Chain.

Nike .Swoosh

Nike launched its .Swoosh platform to expand its platform, community, and user base to the virtual world as part of its business strategy. Nike and it’s .Swoosh platform has recently partnered with EA Sports to bring additional virtual experiences to users.

Open Forest Protocol

Open Forest Protocol (OFP) is an open platform allowing forest projects to measure, report and verify their forestation data. Through OFP, individuals, communities, NGOs, entrepreneurs and governments create transparent, immutable, proof-of-impact data that is comprehensively verified by a network of independent experts.

OpenSea

OpenSea is the largest NFT marketplace on Ethereum. It has formed a number of large partnerships and hosts projects from major brands such as: Twitter, Meta/Instagram, Givenchy, Adobe, Stella Artois, Ralph Lauren, among others.

REBO Bottle

REBO bottle measures your water intake, generates credits on blockchain for each measured use, and funds plastic collection from the ocean.

reciChain

Badische Anilin und Sodafabrik (BASF), the largest chemical producer in the world, launched reciChain - powered by Real Items - in Canada to track and sort recycled plastics through a concept known as “digital twins.” The original concept for this project came out of BASF in Sao Paulo, Brazil.

Security Matters

PepsiCo partnered with Security Matters - a blockchain platform - for a pilot to address inefficiencies in its supply chain.

Shibuya

Shibuya provides filmmakers with a way to crowdfund, build community, and incorporate interactive storytelling elements into films and shows. It is a platform for creators to fundraise and engage with their audience.

SIMBA Chain

For supply chain management, SIMBA has already secured contracts with a number of entities including the US Department of Defense - Air Force (USAF) and Navy - Boeing, Department of Energy, among others.

Sorare

Liverpool Football Club partnered with Sorare - a fantasy sport blockchain game - to create content and experiences for Liverpool fans. Sorare also continues to gain other major partnerships like with the Premier League.

SPORTFIVE

SPORTFIVE, a full-service sports and entertainment agency, partnered with Polygon to enable end-to-end growth strategies for sports rights-holders and brands across a range of Web3 initiatives.

Syky

Syky seeks to combine fashion with technology. As part of its first initiative, Syky released an NFT collection - called The Keystone - of which 50 will be reserved for aspiring designers, so they can network and collaborate with other creators and be able to attend digital and in-person fashion events.

TradeLens

Maersk and IBM jointly created the TradeLens platform to streamline communication and collaboration across the supply chain. One of the companies using TradeLens is Highland Foods.

Triangle

The Triangle AssetOS platform links data directly with assets for sustainability tracking, reporting, benchmarking, and analysis.

Vayner3

Vayner3 is a web3 consultancy. Bud Light partnered with Vayner3 to release an NFT collection for the NFL season: Bud Light x NFL Ultimate Fandom - Survivor Pick ‘Em 2022. NFT holders will be able to access a tournament online to win a variety of prizes.

VIA

VIA’s platform enables verification, integration, and analysis of private, decentralized data and can be used in energy traceability for clean energy and carbon intensity claims. In addition, VIA also has contracts with the US Department of Defense (DoD) and Intelligence Community, including with the Air Force, Navy, and Space Force.

Zero Waste Foundation (ZWF)

ZWF built an incentive system - through its “Proof-of-Environmental-Work” protocol - to track waste and support recycling.