Usecase Database

Coca-Cola’s NFTs

Business & Marketing

Brand building

Polygon

North America

About

Coca-Cola issued a collection of collectibles (NFTs) to commemorate “International Friendship Day.”

Press

adidas Originals and Prada partnered to create an NFT metaverse project. They sourced 3,000 artworks by community members that Zach Lieberman - a digital artist - turned into a single patchwork NFT, which was auctioned off on SuperRare - an NFT marketplace. The proceeds were donated to charity.

Arianee

Arianne works with luxury brands to digitally authenticate their products and help them build their online community. They have secured partnerships with a number of large brands like Lacoste, Breitling, Moncler, Yves Saint Laurent, L’Oreal, among others.

Atrium

Atrium is a decentralized studio that connects IP owners with top digital artists. IP owners use Atrium to commission high-quality content like short video clips or feature length movies.

Aura

Moët Hennessy Louis Vuitton (LVMH), Prada Group, Cartier, Mercedes-Benz, and OTB Group partnered to launch The Aura Blockchain Consortium, to develop a unified blockchain solution for luxury brands for creating a “circular business model” while increasing transparency and trust for the customers.

Australian Open (AO) ArtBall 2023

AO ArtBall 2023 is a collection of 9,230 NFTs with each ArtBall linked to a plot on the court. If the winning shot from any of the ~400 AO matches lands on that plot, the ArtBall is updated with that information, and the owner of that NFT plot receives special perks or rewards, like tickets to exclusive events.

Bentley Design

The Bentley Motors’s Bentley Design team will launch a 208 piece NFT collection.

Blockchain-eCommerce Centre of Excellence

Flipkart - one of India’s leading digital commerce entities - is launching a Blockchain-eCommerce Centre of Excellence that will focus on research and development for e-commerce in Web3 and the metaverse, exploring the next iteration of shopping and being online.

Collectible Avatars

Reddit launched an avatar, NFT-based collection called “Collectible Avatars” that are designed by independent artists.

DraftKings

DraftKings, an American sports betting company, has launched three main initiatives using the blockchain. 1. “DraftKings Marketplace” is a digital collectibles marketplace where users can buy, sell, and access exclusive NFTs from sports, entertainment, and culture using their existing DraftKings account. Many iconic athletes — including Tom Brady, Wayne Gretzky, Naomi Osaka, Simone Biles and Derek Jeter — have already launched their own NFT collections on this Marketplace. 2. “DraftKings Reignmakers” offers gamified athlete cards (as NFTs) licensed by the NFLPA, PGA TOUR, and UFC, which can be used in various fantasy contests based on athletes' real-life performances. As of August 9th, 2023, this NFT collection has reached $4.5M daily trading volume. 3. DraftKings also partnered with Zero Hash, a B2B digital assets infrastructure provider, to stake digital assets and become a Polygon network validator.

Elemint

Platinium Group (the largest ticket operator for Formula One Grand Prix events) partnered with Elemint (an NFT marketplace) and Bary (a web3 firm) to issue NFT tickets to VIP attendees of the Monaco Formula One Grand Prix.

ENDSTATE

ENDSTATE combines footwear and technology, creating phygital - intersection of physical and digital - products. As one of its projects, ENDSTATE launched a Ukraine-themed collection and donated 100% of proceeds to Direct Relief, an NGO and non-profit.

Flipverse

Flipkart, an Indian e-commerce giant, launched Flipverse, a metaverse where digital avatars can go on quests to unlock new e-commerce experiences to enable a highly engaged, bi-directional relationship between consumers and their favorite brands.

Gucci Vault

Gucci released a number of NFT collections: Gucci Aria, SuperGucci, and Gucci Grail. It has also bought land in the Metaverse - Sandbox - and integrated cryptocurrency payments in several of its stores. Gucci Vault was created in partnership with SuperRare.

LitDAO

TIME issued its first-ever fully decentralized magazine on the blockchain, with Vitalik Buterin on the cover. This was created in partnership with LITDAO - a web3 community - Circle, and Transient Labs.

Mastercard Artist Accelerator

The Mastercard Artist Accelerator program will empower five emerging artists to forge their own musical paths in the digital economy, providing exclusive access to events, music releases, and a curriculum on Web3 experiences to build and own their brand.

Meta Kongs

Hyundai partnered with NFT brand, Meta Kongs, to launch an NFT project as part of Hyundai’s ‘Metamobility’ vision.

NFTiff

NFTiff is a collection of 250 custom NFTs designed by Tiffany & Co for holders of CryptoPunks. This project was supported by Chain.

Nike .Swoosh

Nike launched its .Swoosh platform to expand its platform, community, and user base to the virtual world as part of its business strategy. Nike and it’s .Swoosh platform has recently partnered with EA Sports to bring additional virtual experiences to users.

OpenSea

OpenSea is the largest NFT marketplace on Ethereum. It has formed a number of large partnerships and hosts projects from major brands such as: Twitter, Meta/Instagram, Givenchy, Adobe, Stella Artois, Ralph Lauren, among others.

Shibuya

Shibuya provides filmmakers with a way to crowdfund, build community, and incorporate interactive storytelling elements into films and shows. It is a platform for creators to fundraise and engage with their audience.

Sorare

Liverpool Football Club partnered with Sorare - a fantasy sport blockchain game - to create content and experiences for Liverpool fans. Sorare also continues to gain other major partnerships like with the Premier League.

SPORTFIVE

SPORTFIVE, a full-service sports and entertainment agency, partnered with Polygon to enable end-to-end growth strategies for sports rights-holders and brands across a range of Web3 initiatives.

Syky

Syky seeks to combine fashion with technology. As part of its first initiative, Syky released an NFT collection - called The Keystone - of which 50 will be reserved for aspiring designers, so they can network and collaborate with other creators and be able to attend digital and in-person fashion events.

Vayner3

Vayner3 is a web3 consultancy. Bud Light partnered with Vayner3 to release an NFT collection for the NFL season: Bud Light x NFL Ultimate Fandom - Survivor Pick ‘Em 2022. NFT holders will be able to access a tournament online to win a variety of prizes.