DraftKings

Business & Marketing
Information technology
Asset exchange
Brand building
Network infrastructure
Gaming
Gambling
Polygon
North America

About

DraftKings, an American sports betting company, has launched three main initiatives using the blockchain. 1. “DraftKings Marketplace” is a digital collectibles marketplace where users can buy, sell, and access exclusive NFTs from sports, entertainment, and culture using their existing DraftKings account. Many iconic athletes — including Tom Brady, Wayne Gretzky, Naomi Osaka, Simone Biles and Derek Jeter — have already launched their own NFT collections on this Marketplace. 2. “DraftKings Reignmakers” offers gamified athlete cards (as NFTs) licensed by the NFLPA, PGA TOUR, and UFC, which can be used in various fantasy contests based on athletes' real-life performances. As of August 9th, 2023, this NFT collection has reached $4.5M daily trading volume. 3. DraftKings also partnered with Zero Hash, a B2B digital assets infrastructure provider, to stake digital assets and become a Polygon network validator.

More from this use case

Asset exchange
Brand building
Network infrastructure
Gaming
Gambling
Asset exchange
Brand building
Network infrastructure
Gaming
Gambling
Business & Marketing
Information technology
Business & Marketing
Information technology
Polygon
Polygon
North America